The UNOS website summarizes the efforts recently coordinated and announced by the White House to increase organ donation, at https://www.unos.org/unos-announces-efforts-to-increase-the-number-of-transplants/ . Regional institutions involved include UCLA, University of Washington, OHSU, NKC, and DCI. Their contributions are listed along with the many others in the White House Fact Sheet, a full 16-page list of campaign actions, at http://go.wh.gov/Zrasw2 . Find summary press releases from NKC at http://www.nwkidney.org/news/northwest-kidney-centers-to-participate-in-white-house-organ-summit and DCI at http://www.dciinc.org/dialysis-clinic-inc-announced-commitment-to-increase-organ-donation/ .
In a related action, some health insurers are now covering donor travel costs when the recipient is insured by them; see http://www.cnbc.com/2016/06/10/unitedhealthcare-to-pay-for-kidney-donors-travel-expenses-to-encourage-donation.html for details.